The AFL has denied the re-introduction of players' names on jumpers despite a determined push from GWS.
According toย AFL Media, the Giants, in recent weeks, put forward a proposal for the club to put the surnames of players on the back of jumpers, hoping to set an industry standard.
GWS went forth with the initiative to assist with "awareness and connection" in non-traditional footy states, whilst keeping in vogue with overseas codes such as NBA, NFL and even test cricket.
The newest club said they'd like to go through with the plan independently if the remaining clubs chose not to get on board, which was instantly opposed given the league wants uniformity among the soon-to-be 19 teams.
Even Carlton spearhead forward Harry McKay took to X (formerly known as Twitter) three years ago to support the idea, claiming it was a "no-brainer".
The idea was initially tested in 2014, Round 5, where all 18 clubs trialled the unique guernseys but was swiftly changed back to its original layout.
The AFL's GM of commercial operations Darren Birch said at the time that the concept doesn't work "in practice" given the cuts and sizing of the jumpers.
"The trial demonstrated that while the concept of player names might be a good one in theory, in practice it does not work as well as we would like.
"The unique cut of AFL guernseys restricts the size of lettering that can be used and this, in turn, limits the legibility of the player names for fans at the ground and to a lesser extent for those watching on television or via other media channels."
