Adelaide Crows AFLW coach Matthew Clarke has informed the club that the upcoming season will be his last.

The highly decorated coach has taken the women's team to six preliminary finals over his seven seasons at the helm, reaching three Grand Finals and winning two.

Clarke is contracted until the end of 2025 and has chosen not to extend beyond that, yet he says he remains committed to the team and is motivated to finish his time as coach on a strong note.

"My time leading this team has been the most enjoyable in my 30-plus years in football, and I can't wait for the season ahead as we chase team success once again this year," Clarke said.

"Stepping away from the role will be really tough but my experience in and around the game tells me the decision is what's best for the group in the medium and longer term.

"I love footy and will forever be connected to the game, but what form that takes beyond this year is something I am yet to determine.

"For now, however, the focus is really clear, I want to throw everything I have into this season and give our players, staff and our Crows supporters the best possible chance to experience another amazing AFLW season."

Crows CEO Tim Silvers said Clarke has left his mark at the club and his contributions have been enormous.

"What Doc (Silvers) has done to grow and enhance the women's game and its professionalism has been significant, and he's been as influential as anyone involved in the AFLW since its inception," Silvers said.

"Under his watch, our women's program has delivered sustained success, and a number of players have elevated their games to All-Australian and league best-and-fairest levels.

"His contribution to the Crows also includes 118 games as a player, and several years as ruck coach with our men's program, and last year, he was recognised with Life Membership.

"While naturally we will be sad to see Doc step down later this year, we understand and respect his decision.

"At the right time, we will give him an appropriate send-off and let's hope we can do that with another premiership."

Adelaide fell to the Brisbane Lions in the Preliminary Final after finishing fourth on the ladder in the 2024 AFLW season as Clarke looks to go all the way in his final year as head coach.

The new campaign will begin the week of August 11, with 12 rounds to be played over 12 weeks.