Brisbane has adopted a "be a goldfish" mantra as the club roars to its second successive AFL Grand Final after downing Geelong in an epic preliminary final by 10 points.
The Lions have done it the hard way in 2024, with injuries, form and goal-kicking woes proving to be a mountain too high to climb.
However, the will and mental fortitude of Chris Fagan and his men have seen the club turn a 2-5 start into a grand final appearance, utilising those hindrances as ways forward for the club.
Fagan admitted that the heartbreak of the 2023 decider forged a sense of "trying too hard", which filtered into the club's goal-kicking issues, resulting in Brisbane ranking 15th for accuracy.
And yet, despite all odds against the fifth-placed Lions, they will have another shot at glory.
"You're the sum of all your experiences," Fagan said in the post-match press conference.
"Obviously disappointed what happened in the grand final last year, as close as it was, and you know it was driving us coming into this season, and in a way, it was driving us too hard.
"We were trying too hard, and I think it manifested itself in our kicking for goal.
"It's enabled us to uncover depth that we didn't think it had. Young players have come into our team and given us an enormous amount of energy on the big stage.
"And I feel like we are a really even team at the moment. We're not requiring our star players to play outstanding games but everybody to go their two bobs worth."
Star players Lachie Neale, Joe Daniher and Hugh McCluggage all played impressive roles but it was the likes of Cam Rayner, Kai Lohmann, Zac Bailey, Ryan Lester and Callum Ah Chee who proved to be the difference makers.
The forward quartet were instrumental in the victory, but missed pivotal chances throughout the evening that dropped their heads in despair.
But, through the work of Trent Cotchin - who was signed part-time as a mentor - has assisted, not only the leaders, but the youth as well, to remain engaged in the contest and move on from what has occurred.
Lohmann, Rayner and Bailey all failed to hit the scoreboard at critical junctures of the contest, but remained heavily involved when it mattered most.
As a result of the experience through the tight contests, Brisbane has become well-equipped to the match-hardened games that finals football demands.
The Lions trailed GWS by 44 points last week and the Cats by 25 points at various stages throughout the game and were able to will themselves over the line.
With their eyes set on next Saturday, Fagan has already began preparing, with the club's injury toll rearing its ugly head one last time heading into the final weekend of the 2024 season.
Ruckman Oscar McInerney dislocated his shoulder twice against Geelong and was sent to hospital to assess the damage.
The Brisbane coach all but put a line through the tall, saying that either Darcy Fort and Henry Smith will replace McInerney.