Collingwood tall Mason Cox has slammed a racial slur directed at teammate Travis Varcoe following the clubs 15-point loss to Essendon on Friday night, per the Herald Sun.

AFL Players Association CEO Paul Marsh, Collingwood and Cox have called out the latest social media slur as a "disgraceful" act.

In similar fashion to a racial slur Carlton forward Eddie betts recently received, Collingwood released a statement condemning the comment "in the strongest possible terms" and have since revealed the account is not a member of the football club.

Cox had also been mentioned within the offensive post.

โ€œIโ€™m happy to take criticism,โ€ Cox said. โ€œNot the first, wonโ€™t be the last but to say this about a brother is disgraceful.โ€

โ€œLook around you. There is no excuse. Listen, learn, and be better. Educate yourself because this is not ok.โ€

Collingwood chief executive Mark Anderson added his disgust n the latest racial slur.

โ€œThe ignorance and prejudice in the comments is simply appalling" he said.

โ€œToday, the football community willingly accepts that we have an obligation to put a stop to abuse of our people.

โ€œI do not understand how such comments continue to be made.

โ€œWe stand with Travis and Mason and against vilification of this or any other variety and will do whatever we can to call these individuals to account.โ€

Marsh took his stance to social media, posting a statement on twitter.

"Here we go again. More racist filth directed at our players. Cannot comprehend how a human being could say this about another person," he wrote.

โ€œHope we can find who he is ...โ€