Essendon have continued their football department restructure by appointing former North Melbourne football manager Daniel McPherson as their new head of performance.
McPherson, who moved to the Kangaroos from Melbourne last year, endured a tumultuous 12-month stint at Arden Street after he enhanced his credentials by being a part of Melbourne's success in 2021.
The position of general manager of performance didn't exist at Essendon last year and was created after an external review of their difficult 2022 season.
McPherson joins recently appointed head of development Cam Roberts in adopting these newly created positions, with the Bombers optimistic that they can both play a role in helping Bombers players reach their potential.
General Manager of Football Josh Mahoney believes that the experience of McPherson as both an assistant coach and a senior manager will help breed excellence at Essendon.
"Dan has high-level experience as both a player and football administrator, is a great football person and highly respected throughout the industry. We're all very excited to have him join the Bombers and lead a key part of our football program," Mahoney said.
"He's had a lot of success driving winning football programs across men's and women's football and he understands what it takes to build a successful team off-field."
"Dan was the standout candidate to join the Bombers."
Mahoney also commented on the role Roberts will play in the upcoming season, noting that he will take a particular focus on Essendon's first-to-fourth-year players.
"We have been impressed with Cam's contribution to Essendon and this new coaching structure will support him to best progress our players. He shares a similar philosophy to Brad Scott on the development of players and have been impressed with his commitment and determination to getting the best out of all players," Mahoney said.
"Cam's life and coaching experiences, relationships, positive attitude, and planning processes, made him a perfect candidate for this role and we look forward to Cam heading up a great group of development coaches and pulling together a program that improves all Essendon players."
Both McPherson and Roberts begin their new roles at Tullamarine this week.