Essendon supporters looking to grab a cheap ticket for their blockbuster ANZAC Day clash with Collingwood this season reportedly won't be able to find any, with the club making no general admission seats available.
Only reserved seats are said to be available for fans, with the cheapest ticket increasing by $20 to $60 in 2017, up from $40 last season.
"We would like to remind members attending Anzac Day that you must have a reserved seat ticket as there will be no general admission available on Anzac Day," Essendon’s chief marketing officer Justin Rodski told the club's website.
"Membership still represents the best value to attend Essendon games.
"The cheapest option to upgrade on Anzac Day for Essendon members is a $7 seat on level 4 (Q deck) of the Southern Stand but these are subject to availability with approximately 2,500 seats available."
Following the news that was released on Friday morning, Rodski told the club's website on Friday afternoon that media reports were incorrect, and that reserved seats are on sale for $25, but sales of those seats are limited.
“There will be limited reserved seats available at $25 for our 2017 ANZAC Day match,” he said.
“Casual ticket prices in other categories have increased this year but we are committed to providing our members with the best value and we would encourage fans to buy a membership to secure the best seat at the best price on ANZAC Day.
“With ANZAC Day a fully ticketed match, we have the option for our members wanting to upgrade to purchase a reserved seat for just $7, subject to availability.
“ANZAC Day is a special day on the AFL calendar, it is a privilege for Essendon to be involved and as our home game in 2017 we hope to have as many of our members in attendance as possible.”
Tickets for the historic clash will go one sale on March 8, with club members able to secure reserved seats at 9am on March 9.