Everyone wants to win the flag but the reality is that at least half the competition is almost no chance every season. That doesn't mean there's nothing to hope for though.
Every club's situation is different, for some it's more wins, for others it's finals and for a select few, only the premiership will do.
With the AFL's unpredictability being one of its major draws, there's always the chance of a miracle season or a sudden upswing in form. Likewise, there's just as much chance of a nightmare campaign in terms of both form and injury.
As we look across the competition, the passing marks for the year will all be different. Simply saying premiership or bust is not reflective of where the majority of clubs are placed.
With that in mind, here are our pass marks for each AFL team for 2023.
Collingwood
The Pies surprised everyone in 2022, playing an exciting brand of footy that took them deep into September and agonisingly close to a grand final appearance. Having shown what they are capable of, the challenge now will be to prove that it was no fluke.
A tougher fixture awaits, yet the club will get another pre-season into the likes of Nick Daicos, Jack Ginnivan and Ash Johnson. They have recruited heavily so will be keen for the likes of Tom Mitchell, Daniel McStay and Bobby Hill to have an immediate impact.
The Pies have set themselves a benchmark now and while they won the most games in the competition by under 10 points last season, they will have the confidence to believe that they can repeat that level of success. Going deep into September must be the expectation now, an exciting 2023 awaits for Collingwood fans.
Pass Mark: 14-16 wins and finals.