Everyone wants to win the flag but the reality is that at least half the competition is almost no chance every season. That doesn't mean there's nothing to hope for though.
Every club's situation is different, for some it's more wins, for others it's finals and for a select few, only the premiership will do.
With the AFL's unpredictability being one of its major draws, there's always the chance of a miracle season or a sudden upswing in form. Likewise, there's just as much chance of a nightmare campaign in terms of both form and injury.
As we look across the competition, the passing marks for the year will all be different. Simply saying premiership or bust is not reflective of where the majority of clubs are placed.
With that in mind, here are our pass marks for each AFL team for 2023.
GWS
Like the Crows, the Giants haven't been the same since being dismantled by the Tigers in the grand final. They've lost some stars in that time, most notably Jeremy Cameron, Tim Taranto and Jacob Hopper.
Having gone back to the draft for the past couple of years, the onus is on this club to bring through their young talent as quickly as possible. Their bold strategy to trade up for the number one pick helped them get their top target in Aaron Cadman.
For 2023 to be a success, they'll certainly need to win more games, yet the manner in which they lose will also be important. If they can stay competitive while pumping games into the likes of Finn Callaghan and Cadman, they can consider it a pass.
More importantly however will be retaining their high draft picks while empowering the likes of Tom Green, Lachie Ash and Sam Taylor to take the reigns as future leaders of the club.
Pass Mark: 7-9 wins.