The 2024 season showcased several outstanding individual performances. While AFL is fundamentally a team sport, many of the league's top players are expected to deliver exceptional individual performances week after week. The likes of Nick Daicos, Isaac Heeney, Jesse Hogan, Lachie Neale, Marcus Bontempelli, and Patrick Cripps delivered dominant outings each week.

Though not all players were at their best in season 2024, and many stars of the competition underperformed compared to what they were capable of and fell short of expectations.

Below, we have looked at four players who may have fallen short of their potential in season 2024.

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4. Jamarra Ugle-Hagan

Jamarra Ugle-Hagan had an inconsistent year at the Bulldogs. The former No.1 draft pick was in his fourth year as an AFL player, and it was expected to be a big year for the key forward. However, the 22-year-old failed to reach the levels hoped for on a consistent basis.

Ugle-Hagan kicked 43 goals this season but didn't quite hit his stride. As the Bulldogs' primary forward target inside 50, there were moments where he struggled to fully embrace that role.

The 22-year-old finished 15th in the Coleman Medal race, trailing winner Jesse Hogan by 34 goals.

While expectations were higher for the key forward this year, he still showed glimpses of his potential. With a strong pre-season, Ugle-Hagan is poised for a coming-of-age campaign in 2025.

MELBOURNE, AUSTRALIA - JUNE 09: Jamarra Ugle-Hagan of the Bulldogs celebrates a goal during the 2023 AFL Round 13 match between the Western Bulldogs and the Port Adelaide Power at Marvel Stadium on June 9, 2023 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos via Getty Images)
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