Gold Coast have unveiled their new logo and guernseys ahead of an exciting new era for the club, branded as Fearless.
The Suns' new logo is the first change the club has undergone since its inception in 2009, stepping away from its inaugural crest and unveiling a logo that consists of "the scorching Sun of the Gold Coast rising over the ocean and horizon".
The design also includes a "bold “S” that represents the SUNS and the community who have built the Gold Coast" as well as a "football at the logo's heart, signifying our purpose and commitment to excellence".
Gold Coast have also unveiled two new guernseys - an all-red home jumper and a gold and blue alternative guernsey, which will both be worn by the club's Men's and Women's sides.
“We knew after 14 years with the same brand that it was time to update our look and feel to better represent how we have evolved and matured as a football club,” Evans said.
“Our new logo is modern, bold and innovative, with layers of context which speak to our history and purpose.
“We're excited to show the world our new brand, and tomorrow we will reveal our new guernsey and colour palette, marking the start of our new era.”
The club has stated their new colours and strip "embodies strength, resilience and a willingness to break tradition, all elements of the Gold Coast SUNS' journey" in a bid to "create a contemporary football club on and off the pitch".
"In working through what the potential of this club's brand could be, we were all inspired by the community and soul of the Gold Coast itself,” Brand & Strategic Director at The Competitor Cecilia Humphrey said.
“We built a brand to support the new logo leaning into this fearless and trailblazing spirit, incorporating the natural environment of the region, which is so unique in the landscape of the AFL.
"Despite having their own unique identity, the SUNS are not tied down by a century of tradition like some other clubs."
Gold Coast will open their 2025 season with a home game against Essendon in Opening Round.