AFL News

Hawks to go behind scenes in pre-season documentary

“We want to have everyone along for the ride as we hope to have another strong year for the brown and gold.”

Published by
Aidan Cellini

Hawthorn has been revealed as the subject of a 2025 pre-season documentary produced by Channel 7.

The broadcaster will take a look at the Hawks over the summer months, giving fans insight into the behind-the-scenes happenings at the exciting club.

The club named the 'Hollywood Hawks' took the AFL by storm last year after a slow start that resulted in a narrow semi-final exit to Port Adelaide.

Hawthorn is one of the most watchable teams in the competition, highlighted by the brash personalities on-field coupled with an exciting game style and big names, making it must-watch TV.

MELBOURNE, AUSTRALIA - SEPTEMBER 06: Nick Watson of the Hawks celebrates with fans during the 2024 AFL Second Elimination Final match between the Western Bulldogs and the Hawthorn Hawks at The Melbourne Cricket Ground on September 06, 2024 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos via Getty Images)

The unmissable documentary is set to be released before the 2025 AFL season gets underway on Channel 7 and streamed on 7plus Sport.

SEE MORE: The new Channel 7 AFL shows that will grace the TV screens

Hawthorn CEO Ash Klein was looking forward to filming getting underway.

"We're delighted to be working with the Seven Network and JAM TV to bring Hawks members and fans inside our great club during the upcoming AFL pre-season," Klein said.

"We couldn't have reached the heights that we did in 2024 without our members and fans, and as we aim to back up our success in 2025, it is only fitting we give them an inner-sanctum, behind-the-scenes look into our pre-season.

"We want to have everyone along for the ride as we hope to have another strong year for the brown and gold."

Seven Network Director of Sport Chris Jones, who made a host of changes to the AFL schedule and TV personalities, said the series would be the perfect precursor to a massive 2025 AFL season.

ADELAIDE, AUSTRALIA - SEPTEMBER 13: James Sicily of the Hawks reacts to Ken Hinkley, Senior Coach of the Power, after the 2024 AFL Second Semi Final match between the Port Adelaide Power and the Hawthorn Hawks at Adelaide Oval on September 13, 2024, in Adelaide, Australia. (Photo by Michael Willson/AFL Photos via Getty Images)

"As we embark on a huge 2025 in which Australians can finally stream the footy live and free on 7plus Sport, we couldn't think of a better way to launch the season than with an exclusive behind-the-scenes series with the most exciting club in the competition," Jones said.

"Fans of all teams were captivated by the Hawks in 2024, and we cannot wait to take Australians behind the curtain of a gruelling pre-season at Waverley Park with some of the competition's most popular players.

"Full Sweat will kick off Seven's huge 2025 AFL season, which includes seven days of prime-time AFL programming throughout the entire home and away season and Finals Series, live and free on Seven and 7plus Sport."

Jones has already added an all-star cast to the list of names that will grace Channel 7 in 2025 whilst finding room for new shows that will headline a massive year for the game.

Published by
Aidan Cellini