Hawthorn have unveiled their 100-year commemorative logo for the 2025 season, which will celebrate the club's first century in the VFL/AFL.
The logo includes the club's famous HFC monogram, drawing inspiration from the crest that represented the club when it joined the competition from the VFA in 1925.
Hawthorn will have the logo printed on their jumpers during the 2025 season as the club plans to celebrate its past over the next 12 months.
โWe are incredibly proud to be part of a football club that has such a rich and storied history, and we cannot wait to share our 100-year celebrations with our members and fans next year,โ Hawthorn CEO Ash Klein said in a club statement.
โThis commemorative logo encompasses some notable and iconic traits from our 1925 iteration and will fittingly form part of the brown and gold fabric in 2025, observing our centenary of existence in the VFL/AFL.
Season 2025 will be a historic and momentous occasion for our club, 100 years since we joined the VFL/AFL competition.
We are excited today to unveil our 100-year commemorative logo.
โญ๏ธ: https://t.co/v3MoToFB59 pic.twitter.com/Y50tIQhxYw
— Hawthorn FC (@HawthornFC) October 30, 2024
โWe hope the Hawks faithful are as excited as we are for what's in store next season. This will be a historic and momentous occasion as we wind back the clock and pay homage to the many people who have made Hawthorn the family club it is today.โ
The change is the first of its kind at Hawthorn since the club switched to its current logo in 2008, with the alteration bringing a new era of success with it.
Hawks fans will be able to buy off-field merchandise and apparel including the logo in due course.
