Essendon has announced a massive partnership with US-based manufacturing giants Under Armour, on a five-year deal.
Under Armour will be the club's new apparel partner, and will supply the team with playing and performance apparel, as well as taking over the club's retail apparel range.
Essendon is the first club to partner with Under Armour.
โThis is an exciting and substantial partnership for the Essendon Football Club, and we are delighted to be welcoming a global company in Under Armour to the red and black family,โ Bombers CEO Xavier Campbell told the club's website.
โThis deal unites two high-performing, ambitious brands who will challenge the Australian sports market and always aspire to be the best.
โWe have worked closely with Under Armour with performance solutions anchored on innovation and design, whilst staying true to the history of the club and our iconic sash, a design that our supporters have cherished for over 148 years.
โUnder Armour partners with some of the biggest sporting identities and brands worldwide and we are delighted it saw fit to partner with our club.
โWe thank Kevin, Fernando and their teams for their commitment to the Essendon Football Club and we look forward to a long and successful relationship with Under Armour over the years to come.โ
The Bombers' new Under Armour jersey will be released in early November.
