Kangaroos CEO Ben Amarfio has spoken on the club's expectations of newly appointed coach David Noble and how the club could have shown greater support for former coach Rhyce Shaw.

Speaking toย AFL Media, Amarfio looked to clear up any misunderstandings from the aftermath of chairman Ben Buckley's comments regarding North Melbourne's expectations of Noble earlier this month.

Buckley said Noble should be "competing regularly in the top four and ultimately looking to win a premiership" in "two to three years time" during an interview with SEN.

Amarfio added to Buckley's comments, stating the ambitions were a broad goal rather than a key performance indicator for their new coach.

โ€œWe want to be aspirational, we want to be ambitious, we want to set audacious goals. But thatโ€™s not a KPI,โ€ Amarfio said.

โ€œI donโ€™t want this to come back on David and Iโ€™ve made it very clear to David and he knows that.โ€

Speaking on Shaw, Amarfio admitted the club could have done better in supporting the mental wellbeing of their former coach.

โ€œIf you look at the outcome youโ€™d have to say we werenโ€™t doing enough. But we obviously didnโ€™t have a tight handle on what Rhyce was going through other than what was obvious and overt,โ€ he said.

โ€œCould we do more, should we do more? The answer is yes, we can always be better. We thought we were doing as much as we could, we had 26 football staff at the club, we had doctors, psychologists on tap.

โ€œWe were criticised early days because our support squad was โ€˜over the topโ€™. We were roundly criticised for taking too many people โ€ฆ you canโ€™t win.โ€