Hawthorn Hawks

“Life-long Hawthorn fan” unveiled as new CEO

The Hawks have confirmed Justin Reeves’ replacement.

Published by
Mitch Keating

Hawthorn have appointed interim chief executive officer Ashley Klein as Justin Reeves' successor as CEO of the club.

Reeves announced his departure at Waverley in May this year, with Klein stepping into the caretaker position as Hawthorn planned to find his replacement.

After four months as interim, Klein was officially appointed as the Hawks' new CEO on Tuesday after being unanimously voted into the position.

“I am enormously honoured to be awarded this opportunity, Hawthorn has an incredibly rich history, and it is a privilege to help lead this club on its exciting journey ahead,” Klein said in a club statement.

“I have been a life-long Hawthorn fan and being able to guide the club into the future is something I am extremely proud of.

“The brown and gold faithful are the most passionate and loyal supporters in the league, and I am committed to continue making our members and fans proud of the club they support.”

Klein has gained experience through key positions at Collingwood and the Australian Grand Prix Corporation as general manager of partnerships and sales and venue operations manager, respectively.

Hawthorn CEO Ashley Klein (left) and president Andy Gowers (right) 2023 (Image via Hawthorn FC)

Klein has been with the Hawks since 2018, having served as the club's chief commercial officer before replacing Reeves.

“Having carefully interviewed and considered a number of impressive applicants, Ash emerged as the clear choice,” Hawthorn president Paul Gowers said.

“Ash has long demonstrated his skills as a well-rounded professional, which saw him guide the club tremendously well during the past few months, after stepping up as Chief Executive Officer on an interim basis.

“We saw him excel enormously during his time as interim CEO, in all areas of the club, showcasing a strong ability to deliver, both on and off-field.

“But perhaps one of Ash's strongest attributes is his strength of character, he's a terrific person with a proven track record of developing and leading others to be at their best.”

Hawthorn recorded a 16th-placed finish in 2023 after amassing seven wins and 16 losses.

Published by
Mitch Keating