Who has the most to gain from winning the flag this year?
Everyone who receives that elusive premiership medallion gets to relish in one of the greatest achievements of their life, but the legacy boost means more to a particular few.
Some have toiled away at their club for years on end, racking up accolades upon accolades without the ultimate glory.
For other it's a numbers game; adding a second, third or fourth flag to take their career legacy to new heights.
The storylines are endless among the four teams remaining, players and coaches everywhere with statements to make and reputations to build.
We look at 10 names on this list with the most to gain from winning the AFL premiership in two weeks' time, counting down to an obvious number one, but starting with...
10. Will Ashcroft
Does the mantle of best young player come under threat if Ashcroft wins the flag? Nick Daicos has clearly set the benchmark, but Ashcroft would have a flag to his name in 30 games and without even a full season played.
The 2022 No.2 pick was the driving force behind Brisbane's historic semi-final comeback, demanding the ball in his hands as the Lions clawed back a 44-point deficit.
His efforts in this game won't be forgotten if the Lions go on to win it, and his career would be off to an ideal start ahead of brother Levi joining.
