Who has the most to gain from winning the flag this year?
Everyone who receives that elusive premiership medallion gets to relish in one of the greatest achievements of their life, but the legacy boost means more to a particular few.
Some have toiled away at their club for years on end, racking up accolades upon accolades without the ultimate glory.
For other it's a numbers game; adding a second, third or fourth flag to take their career legacy to new heights.
The storylines are endless among the four teams remaining, players and coaches everywhere with statements to make and reputations to build.
We look at 10 names on this list with the most to gain from winning the AFL premiership in two weeks' time, counting down to an obvious number one, but starting with...
9. Tom Hawkins
A third flag for Hawkins would be the perfect send-off into the retirement sun, joining his close mate Joel Selwood in the same fashion.
His command over the Cats' forward line has clearly diminished this season, and his spot in the side is no certainty as he recovers from a nagging foot injury.
But if he can somehow return for an impactful contribution to yet another premiership, it would cap off one of the greatest key-forward careers of a generation.