Who has the most to gain from winning the flag this year?
Everyone who receives that elusive premiership medallion gets to relish in one of the greatest achievements of their life, but the legacy boost means more to a particular few.
Some have toiled away at their club for years on end, racking up accolades upon accolades without the ultimate glory.
For other it's a numbers game; adding a second, third or fourth flag to take their career legacy to new heights.
The storylines are endless among the four teams remaining, players and coaches everywhere with statements to make and reputations to build.
We look at 10 names on this list with the most to gain from winning the AFL premiership in two weeks' time, counting down to an obvious number one, but starting with...
8. Brodie Grundyย
What a career arc this would be; an all-Australian-level mainstay ruckman at Collingwood suddenly being thrown around the league, watching his old mob achieve the pinnacle last season, before becoming the key recruit in Sydney's 2024 premiership push.
Having contended for flags most years since 2012, the Swans have never held the keys to a reliable game-changing ruckman until now, and there is a strong argument that his presence opens the door for Heeney, Warner and Gulden to dominate out of the middle.
Grundy would bask in one of the loudest cheers of the lot should his name be called up for a premiership medallion.
