Who has the most to gain from winning the flag this year?
Everyone who receives that elusive premiership medallion gets to relish in one of the greatest achievements of their life, but the legacy boost means more to a particular few.
Some have toiled away at their club for years on end, racking up accolades upon accolades without the ultimate glory.
For other it's a numbers game; adding a second, third or fourth flag to take their career legacy to new heights.
The storylines are endless among the four teams remaining, players and coaches everywhere with statements to make and reputations to build.
We look at 10 names on this list with the most to gain from winning the AFL premiership in two weeks' time, counting down to an obvious number one, but starting with...
6. Isaac Heeney
Isaac Heeney may rise from being a talented All-Australian forward with a lot of x-factor to the best player in the competition in the space of one season.
From just a few games into the season, the footy world knew who the best player of 2024 was, and as doubts lingered through the back half of the season, Heeney produced one of the great finals performances in recent memory with 30 disposals, three game-changing goals and one of the great high-marks of all time to re-stake his claim.
A premiership medallion and potential Norm Smith performance on the big day will skyrocket Heeney's reputation to become one of the greatest Swans this century, behind Adam Goodes and up there with Barry Hall, Josh Kennedy, Brett Kirk and Jude Bolton.
