Who has the most to gain from winning the flag this year?
Everyone who receives that elusive premiership medallion gets to relish in one of the greatest achievements of their life, but the legacy boost means more to a particular few.
Some have toiled away at their club for years on end, racking up accolades upon accolades without the ultimate glory.
For other it's a numbers game; adding a second, third or fourth flag to take their career legacy to new heights.
The storylines are endless among the four teams remaining, players and coaches everywhere with statements to make and reputations to build.
We look at 10 names on this list with the most to gain from winning the AFL premiership in two weeks' time, counting down to an obvious number one, but starting with...
4. John Longmire
Perhaps Longmire has been the beacon of senior coaching stability ahead of Scott this whole time.
A flag would equal Scott's two, and in eerily similar fashion; winning one early in the tenure and then enduring more than a decade of contention before reaching the pinnacle again.
Doing it without a household key forward or a dominant key defender would give extra plaudits to Longmire, potentially achieving the ultimate success with a handful of Academy kids at the helm, who he helped develop.