Who has the most to gain from winning the flag this year?
Everyone who receives that elusive premiership medallion gets to relish in one of the greatest achievements of their life, but the legacy boost means more to a particular few.
Some have toiled away at their club for years on end, racking up accolades upon accolades without the ultimate glory.
For other it's a numbers game; adding a second, third or fourth flag to take their career legacy to new heights.
The storylines are endless among the four teams remaining, players and coaches everywhere with statements to make and reputations to build.
We look at 10 names on this list with the most to gain from winning the AFL premiership in two weeks' time, counting down to an obvious number one, but starting with...
2. Chris Fagan
All doubts would be proven wrong if Fagan could finally achieve the ultimate.
He will have done it in the most extraordinary fashion; having sat 13th on the ladder in Round 14 with little hope of even making the eight, before reversing a 44-point deficit in a cutthroat semi-final.
Fagan has done it differently his whole coaching career, holding an unwavering trust in his playing group to succeed, embracing the pressure to walk on thin ice after years of failed contention, saying you might as well dance.
No matter the external narrative about how stacked the list is, Fagan will have managed to lift them from being the league's bottom-dwellers in 2016 to a consistent flag-contending machine and finally, AFL premiers.
