The biggest YouTube personality on Earth, Mr Beast, has connected with AFL club St Kilda.
Mr Beast, real name Jimmy Donaldson, was posted on St Kilda's social media channels proudly holding a Saints guernsey, with his assortment of YouTube subscriber plaques on the wall in the background.
The Mr Beast YouTube channel currently boasts a whopping 335 million subscribers, whilst his additional channels Beast Philanthropy, MrBeast Gaming, Beast Reacts, and MrBeast 2 have another 154 million combined.
The internet sensation also owns the Mr Beast Feastables chocolate bar and Mr Beast burger chains. In partnership with Balaclava-based burger company L.A. Burgers, Mr Beast burgers can be bought in the St Kilda area, potentially being a factor behind the partnership with the storied AFL club.
Newest Saints member ๐ pic.twitter.com/DILq4HoNx7
— St Kilda FC (@stkildafc) December 6, 2024
Intriguingly, the St Kilda guernsey is an old variation, with the Saints sending Donaldson a jumper with the previous rendition of their logo, which has since been rebranded.
Donaldson has reacted to Australian rules football in the past, watching famous AFL clips such as when Scott Pendlebury bounced a football on a pigeon. However, he confused the sport with rugby.
Another social media personality and live streamer IShowSpeed recently visited Australia and spent time with the GWS Giants during their pre-season. His day consisted of sprinting against Giant Darcy Jones and a one-on-one tackling contest against Toby Bedford, which the American celebrity won. The expansion football club is widely viewed as one of the AFL's leading social media content teams, and are evidently tapped in to trending personalities.