West Coast has announced the return of the club's iconic theme song 'We're Flying High' from Round 1 onwards as players run through the banner and celebrate victories.
As a part of their rebrand in 2020, which included the opening of Optus Stadium and the removal of banners for an inflatable tunnel players would run through, a new, re-worked club song released that featured a powerful tribute to the Eagles' indigenous heritage.
Written, composed and produced by Birds of Tokyo's Ian Berney, while the band's lead singer Ian Kenny has been recorded singing the melody, the revamped theme song wasn't met with the adoration the club was hoping for, and has prompted a change.
Following a recent club poll, a staggering 90 per cent of members and fans voted for the return of the popular 'We're Flying High' track, which has been synonymous which West Coast's time in the competition.
"I respect and appreciate that the song was changed with good intentions to reflect the new era at Optus Stadium, and we thank those involved in that process, however there is clearly a deep connection to the previous song which holds a special meaning for our members and fans," CEO Don Pyke said.
"It's the right time to bring our previous song back as we embark on our next chapter."
West Coast Eagles co-captain Oscar Allen said the players will embrace the return of โWe're Flying High'.
"As a player, hearing the iconic club song is inspiring," Allen said.
"It's a reminder of the legacy we are part of and the incredible support we have from our fans.
"I can't wait to run out to the song this season and hear it echo through stadiums when we celebrate victories."
